Goop Gift Guide, Nov 2019
Elle, Mar 2023
Food52, Nov 2018
Domino, Dec 2018
Created engaging email marketing campaigns for Glaze's newsletter subscribers. Designed layouts and created all copy to best resonate with our core customer base (mainly through humor!). Included a mix of studio happenings, in addition to a peek inside what's going on in our personal lives as Founders.
Worked on all reels, posts, and stories to engage with Glaze's followers on social. Focused on behind-the-scenes and process videos to showcase the meticulous handmade production of our products. Built a team of nano-influencers and bloggers (unpaid/through product gifting) who promoted Glaze organically as they incorporated our products into their everyday lives. Set up a Trade program and collaborated with interior designs to showcase our products in staging projects shared on social.
Managed all press relations and corresponded with editors for features in online magazines, blogs, and gift guides. Worked with set designs crews for media product placement. Organized and set up all in-house photography sessions for use in digital and print marketing campaigns and press kits.
Utilized analytics to create targeted ads for key customer segments.
Goop Gift Guide, Nov 2019
Elle, Mar 2023
Food52, Nov 2018
Domino, Dec 2018
Open rate: 73.4%
CTOR: 4.6%
Open rate: 79%
CTOR: 4.1%
Open rate: 70.2%
CTOR: 5.2%
Open rate: 71.5%
CTOR: 9.4%
Open rate: 72.5%
CTOR: 7%
Open rate: 66.3%
CTOR: 5.2%
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