Converse leverages seasonality to create weather appropriate product for our consumers. For our Spring / Summer 2014 collection, I was tasked with creating a summer appropriate material update.
I looked at a variety of lightweight and breathable materials, and found a transparent monofilament mesh. I worked with our material vendors to make the monofilament mesh durable enough to eliminate the need for a backer in order to maintain the material's assets. I also deconstructed the chuck and replaced the rigid heel counter with TPU for added flexibility and transparency.
The final result was a lightweight, breathable, flexible, and easy-to-pack summer sneaker perfect for showing off cool socks!
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