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Proctor Silex






2010

RISD

Design Principles Studio

Brief

Improve the functionality of a household product and its Okala score.

Concept

An iron design with a weighted upright resting position. This upright position when not in use would eliminate surface burning accidents caused by forgetful or preoccupied "ironers."






"Traditions" Iron & Competitive Landscape

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Consumer Profile

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Testing the Existing Product

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Identifying Areas of Opportunity

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Breakdown of Existing Product

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Okala Independent Component Analysis

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Ideation

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Sketch Models

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Final Re-design Proposal




Interior Components of Re-design

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Okala Analysis of Re-design

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