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Converse X Journeys






2013

Converse

Brief

Season after season, Converse dedicates a portion of their line to "Americana." It is part of our DNA and we celebrate it whenever we can. I received a brief from our Marketing team to create a new Americana graphic for our Journeys retail account.

Concept

Our number one value at Converse is "The Consumer Decides," so I immediately began filtering this request through the Journeys consumer lens. Our Journeys consumer is younger than our inline consumer muse and a bit more quirky, so I began reinterpreting Americana beyond the flag and looked at more cheeky interpretations of the theme.


With this came the food pack — a collection of photoreal prints featuring a well-rounded, all-American diet of cheeseburgers, pepperoni pizza, and donuts.

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Meet Katie

Katie is a 13-year-old Converse-obsessed high schooler who needs to stay up to date with the raddest prints available at Journeys. She likes fun and quirky graphics that allow her to express her individuality.


Katie is shamelessly obsessed with social media, and is sure to stay on top of her Instagram feed and fashion blogs. She needs to stay up to date on the latest trends.

converse food

Final Collection

converse

Instagram : A true testament to teen consumer satisfaction

Check out the #burgerconverse, #pizzaconverse, and #donutconverse tags on Instagram to see what our consumers are posting!

Never seen a more American thing. #burgerconverse

A photo posted by Leah Schothorst (@leahjohanna) on

#donutconverse

A photo posted by Grace Turner💁 (@grace_turner03) on

On Wednesday we wear pink #brandymelville #donutconverse 🍩🍩🍩🍩

A photo posted by terry_reid (@terry_reid) on

Omg omg Omg omg omg #pizzaconverse #converse #YesIAmBuyingThese

A photo posted by Love (@zombidoll) on

#pizzaovereverything 🍕 📷: @thedpphoto --- #pizza #pizzabae #pizzababes #pizzagirls #sti #subaru #acura #tl #cargirls #realones #realpizzagirls #realcargirls #converse #pizzaconverse #seriouspizza #pizzaislife

A photo posted by •SarahKay• (@sarahkay_itsnsti) on

She's a happy girl ! #PizzaConverse

A photo posted by @ulrikeone on

The best purchase I've ever made... #PizzaConverse

A photo posted by Maggie (@maggie_kathryn_) on

#pizzalyfe @pizza_73 needs a touch up haha #pizzaconverse #pizzaprint #pizzatattoo

A photo posted by Dallas prysiazny (@the_original_dallycat) on

Eat pizza everyday #justsaying #unique #instaconverse #instachucks #converseforlife #worldwide #shoes #conversepic #converseaddict #converseselfie #ca #Iloveyou #shoesareboringwearsneakers #phi #converselove #lookbook #converseselfie #mylife #Repost @rockin_chucks with @repostapp. ・・・ New pizza chucks #converseallstar #converse #chucks #chucktaylors #rockinchucks #conversefamily #pizzaguy #conversehightop #newchucks #pizzaconverse #pizza

A photo posted by Heather & Louis Converse (@conversefamily) on

#polyvore #redlips #scene #emo #goth #grunge #izzybat #orange #doughnut #food #pizzaconverse #emogirl #Polyvore #purplehair #emogirls #purplehairdontcare #hungry #scenegirl #Converse #foood #oreo #pizza

A photo posted by Skylar (@amazingspoopysky) on


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