Business of Product Design Studio
Choose a company and create a product line extension proposal alongside a viable business plan.
Brine is king of lacrosse. Lacrosse is the fastest growing sport in the U.S. and youth lacrosse is the fastest growing segment. Brine does not currently make youth lacrosse equipment...
Who We Are
How We Can Strengthen Our Nation
Lacrosse is the Fastest Growing Sport in the US.
is driving this growth.
We do not currently offer Youth lacrosse equipment.
R & D fuels our business.
We acquire and maintain customers through new product development.
We need to extend our offer to Youth Lacrosse.
How? Understand the Consumer through Market Research
Youth lacrosse equipment is essentially Mens equipment that has been taken down to a smaller size run. This creates visible problems that affect safety and performance.
Huge need for innovative Youth protective gear that optimizes safety and performance.
Materials & Manufacturing
Final Product: "Prince I"
Launch in Core Colorways and Exclusive College Team Colorways
All-Inclusive Compression-Molded Protective Gear For Youth Lacrosse Players
Iterations of the product will follow as Prince II, Prince III, etc.
"Prince" Youth protective gear meant to proceed existing "King" Mens protective gear.
Exclusive College Team Colorways
Customized Colorways (Brine.com)
Sporting Goods Retailers
Dick's, Modells, City Sports, Lax.com
Potential for exclusive early role for top retailers
Direct to Consumer
Online customization with team colors
In-store Delivery Date
2/1 for the start of Spring lacrosse season
Utilize our "R & D Team" of Professional and College Lacrosse Players
Youth clinics, online tutorials, and promotional videos.
Large Web Presence
Facebook, Twitter, Instagram, and email blasts.
Youth lacrosse town teams, recreational leagues, etc.
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